The Aadhaar Effect is a journalistic account of one of the biggest and audacious transformational projects in India that leverages the power of technology to help improve the lives of a billion people. Except that not enough people are quite well-versed with the strategic intent—or the transformative power of Aadhaar.
There is deep interest in India’s rise around the world. And the story behind Aadhaar, which is a leitmotif of both India’s tech prowess and social transformation, remains, for most part, untold. There is a need for more people to read about, engage and debate the idea behind Aadhaar. Because it holds the key to how India—and indeed other emerging markets—can possibly leapfrog, using the power of technology.
It’s a story that will be of interest to policy makers, business leaders, tech executives, social entrepreneurs, key influencers in the development sector, and just about anyone who has to deal with this complex, dynamic and messy world.
About
Founding Fuel was formed by Indrajit Gupta, C.S. Swaminathan, and Charles Assisi as a platform for ideas, insights, practices, and wisdom essential to build the enterprise of tomorrow. It has formal relationships with some of the fi nest minds and universities across the world.
Indrajit Gupta was founding editor of the India edition of Forbes magazine and resident editor at the Economic Times. He is also a columnist, entrepreneurial mentor, and speaker at industry conferences. C.S. Swaminathan is focused on customer engagement, marketing, analytics and technology. In earlier avatars, he led the consulting and technology practices at global entities in India and North America.
The Aadhaar Effect is the first in a series around themes that Founding Fuel has identified as crucial for those in leadership roles. To accomplish this, it has engaged in formal relationships with fi ne minds and universities across the world. The co-founders believe this is one way that learnings from thought leaders can be distilled and transmitted on what it takes to shape public policy and build enterprises that last.
A… clear-eyed, engaging description of the Aadhaar effect.
Tarun Khanna
Jorge Paulo Lemann Professor, Harvard Business School
This book is a great sense-making exercise.
Subroto Bagchi
Chairman, Odisha Skill Development Authority
It helps readers form an informed opinion.
Harsh Mariwala
Chairman, Marico
A tour de force.
Sanjeev Aga
Former CEO of Idea Cellular
A… provocative analysis of one of the most ambitious efforts of our time.
Sangeet Paul Choudary
Co-author of Platform Revolution and author of Platform Scale
An essential chronicle… of the unique transformation a nation is witnessing.
Haresh Chawla
Partner, True North
A fascinating ringside view, warts and all, of an incredible achievement.
Raju Narisetti
Professor, Columbia University Graduate School of Journalism
Very readable and very educative.
Arun Maira
Former Member, Planning Commission of India
A critical work of research and journalism.
Jeff Jarvis
Director, Tow-Knight Center for Entrepreneurial Journalism
A fast-paced account of the Aadhaar journey.
D Shivakumar
Group Executive President - Corporate Strategy, Aditya Birla Group
A story of human triumph and national pride comparable to climbing the Himalayas.
Jagdish N. Sheth
Charles Kellstadt Professor of Business, Goizueta Business School, Emory University